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Alpha Boys Launches New Logo & Shirts

Alpha Logo designed by Michael Thompson

The Alpha Boys School recently unveiled its new logo, designed by Michael Thompson. The striking image of a young male stridently playing the trombone emerged from the inaugural International Reggae Poster Competition, the brain child of Thompson and Maria Papaefstathiou.

The image, which seems to capture so much of Alpha and its history of contribution to Jamaican creativity now also decorates t-shirts, hand printed by the boys of the residential, vocational and academic institution. The t-shirts are being used to generate further income for the school.

In a release supplied by Alpha, Sister Marie Chin, Executive Director of the Religious Sisters of Mercy, that the image “not only captures Alpha’s musical tradition … but also establishes a way to talk about Alpha’s service and citizenship goals”.

The International Reggae Poster Competition had underscored the impact of Alpha to Reggae history as several of the contributed posters were visual interpretations of the school’s role in the music’s development. Proceeds generated by the poster competition have been used to benefit the institution.

For his efforts, Thompson was given institution’s inaugural Alpha Citizenship Award, and cited for his “selfless, enthusiastic and inspirational accomplishments in the service of at-risk youth.”  

The annual award will recognize those who inspire enthusiastic spirit among Alpha boys past and present; strengthen self-esteem of Alpha boys and youth everywhere; build responsible, knowledgeable citizens, and foster community service and volunteerism.

The launch ceremony took place on Saturday, April 27 on the school grounds. The event included a performance by the Alpha Boy’s Band led by Winston ‘Sparrow’ Martin’. Reggae academic, Professor Carolyn Cooper was the evening’s guest speaker.

The shirts which represent both a stream of revenue and a new branch of skill training for the boys of Alpha will be available for sale at the institution. Shirts cost $2500.00.